I think that's petty. I've just looked at the transport section in the business directory. I wouldn't pay a euro to put an ad in there.
Most of us are trying to make a crust and yes, we have to put ourselves about as must as possible. Hardly blatant is it?
I see he does advertise in the Olive Press so it's obviously a case of value for money.
Pete (no connection to jpt whatever)