Not sure how big the UK market is but I have found the pods on sale as "pleasant to chew snacks" 1 Kilo £8.12. The kibbled pods are generally on sale for around £1 per kilo as Horse feed supplements. I assume (perhaps wrongly) that the seeds inside are the more valuable part and the kibbled pods are basically a by-product. Any Horsey people out there who may know how widely it is fed ?? Might be worth shipping a few van loads back....