Health insurance is a very competitive market and at the bottom end of the price range very much so. I did not say that we are offering the cheapest plan on the market but a comprehensive plan that we feel offers good cover for the price. Our aim is to save people money but offer a good product and judging by the amount of policies we sell we are saving people a lot of money. If you find a product cheaper elsewhere and you are happy with the cover we would not expect you to purchase from us. It is a shame that so many responses are so negative.