Astra 2E is scheduled for launch on July the 19th, following launch it will need to be stabilised, this will probably take at least a week, Astra 2E will then need to be placed at a non 28.2 degrees east testing position for extensive testing to make sure that everything is in order with the satellite, The Astra 2F satellite was tested at the 43.5 degrees east satellite position before being moved to 28.2 degrees east following it's launch and this testing lasted for about a month, so allowing for a similar scenario regarding Astra 2E's launch, testing, and commencement of service then we are talking about the very end of August/the very beginning of September at the earliest before we see Astra 2E being announced as officially in service, nothing is going to be happening/changing regarding your BBC/ITV e.t.c. reception before then, all this is of course subject to the existing current plan being without delay and problem free.